Abhishek Sareen

Abhishek Sareen is a marketing professional with over 16 years of experience. He started his career as a management consultant and currently works in international business. He has set up businesses like Track & Trail, BrooksBicycles.com and created consumer brands like Montra, Machcity and Roadeo. He’s is a passionate cyclist and participated in several endurance competitive events like MTB Himalaya. His interests are in behavioral psychology, economics and chess. He is a graduate in Computer Science and an MBA in Marketing. He completed his executive education from IIM-A in 2016 focusing on business strategy.

How Free Are You, Really? Time to Find Out!

August 23, 2024 by Abhishek Sareen

How Free Are You

Ever wondered how free are you actually? Take this quiz to discover your life’s freedom score. Let’s break those chains! You ever just sit back and think, “Am I really free?” Like, sure, … Read more

The AI.. AI.. AI.. Corporate AI FOMO is Real

April 18, 2024 by Abhishek Sareen

ai fomo corporate 2

Buzzwords come and go in the corporate world, but this time, we have something whose use (or lack thereof) can make or break your company, get you fired as a CEO or shake … Read more

Was Rancho an Avatar of Shree Krishna in the Movie 3 Idiots?

April 11, 2024 by Abhishek Sareen

3 Idiots is one of the most loved movies of our generation. The movie centers around Ranchoddas Shamaldas Chanchad, aka Rancho, whose character has been intriguing some interpretations in my mind for a … Read more

Are We All in a Desperate Need for Leadership?

December 10, 2023 by Abhishek Sareen

Are We All in a Desperate Need for Leadership

In the era where entrepreneurship is glamorized by the media, leadership is a trait we all love to debate and discuss. However we rarely stop to understand its true meaning. When you are … Read more

The Reason Why SUVs Are Popular (Is Not What You Think)

November 24, 2023 by Abhishek Sareen

The Reason Why SUVs Are Popular_ in the style

We all are aware about the rising automotive trend of customers preferring SUV’s over sedans. If you live in India, especially in a Tier I or Tier II city, chances are either one … Read more

Are You Right or Left Winged? – Discover Your Political Leanings

September 10, 2023August 30, 2023 by Abhishek Sareen

right-or-left-conservative-or-liberal

Explore your inner political compass with our quiz and gain insights into whether you’re right or left winged. Who knows, you may end up surprising yourself! While politics makes a lot of news … Read more

Whatsapp Forwards and Misinformation

March 22, 2023 by Abhishek Sareen

psychology of whatsapp forwards sharing news misinformation

The advent of social media has revolutionized the way we consume and share information. Platforms like WhatsApp have made it easier than ever before to share news and insights with our friends and … Read more

Are Mutual Fund Really Sahi? Discover Unspoken Dark Side

July 19, 2022 by Abhishek Sareen

mutual-funds-stocks-money-investment-financial

We have definitely come across the advertisements, where top celebrities endorse mutual funds, just calling them the right choice. Over the last few years, mutual funds have gone from being ‘too risky for … Read more

Are We Free? How to Attain Freedom in the Post-Modern Era

July 1, 2022 by Abhishek Sareen

freedom-meaning-free-millennial-middle-class

The word “freedom” has a different meaning for different people. In our so called post-modern society, it is difficult to say whether we are more free now or we used to be in … Read more

Trends in Electric Vehicles Show 70s Styling

August 7, 2022June 5, 2021 by Abhishek Sareen

Opel-manta-gse-elektromod retro ev design trend

While retro styling isn’t a popular theme in modern automotive design, companies are going for 70s and 80s inspired retro styling in electric cars. Abhishek Sareen discusses the reasons behind these latest trends … Read more